AI & Language
Technology Consulting

Where language expertise meets production AI

I'm Rubén de la Fuente, an AI and language technology consultant based in Madrid.

I help knowledge-work teams — in language services, content, training and professional services — adopt AI in real workflows. Not in pilots that die in PowerPoint.

I started in language work in 2001. Spent seven years building PayPal's Machine Translation program across every language they shipped in. Seven more as Senior Data Scientist on their platform engineering organization. The thread running through all of it: making language and data useful at scale.


01

AI training & enablement

Workshops and in-company programs for teams adopting AI

02

AI workflow audits

Where AI reduces friction in real processes — and where it can't yet

03

LLM & language technology evaluation

Evaluation frameworks, MT assessment, structured output quality

04

Data engineering & BI

Unstructured text and operational data into analytics-ready systems

Currently working with Cálamo & Cran and teaching AI and NLP at UDIMA.





Most AI in knowledge-work dies in pilot.
The hard part isn't the model. It's the workflow.

Twenty-five years watching language and data problems get solved — and not solved — teaches you where the real friction lives. It's rarely in the technology.

Common failure patterns

I focus on making AI adoption structured, measurable, and maintainable — with people who actually use the output at the centre of the design.


Available for selected projects

I take on a small number of consulting, training and advisory engagements at a time.

If you're working on AI adoption for a knowledge-work team and think it might be a good fit, feel free to reach out.